Damini Wali

Successfully executed freelance projects for the LIFE brand, focusing on Life Casual and Life Denim. Developed comprehensive inspiration libraries tailored for the Autumn/Winter 2016 season, encompassing both specific and broad design elements.

Conducted in-depth research involving trend forecasting, color forecasts, theme building, and intricate print direction for the subsequent Spring/Summer 2017 season. Contributed as a Women's Wear Designer for Jabong's private labels, specifically "Miss Bennett" and "Lara Karen."

Key Achievements:

• Trend Presentation: Conducted extensive online research using platforms like WGSN, fashion blogs, etc.

• Fabric Sourcing: Identified and sourced appropriate prints and fabric qualities from various markets and mills.

• Design Development: Created a collection of sketches and design concepts, collaborating with vendors across Mumbai, Ludhiana, Jaipur, Noida, and Delhi.

• Range Presentation: Presented the entire range to the business team, contributing to the final selection for the website.

• Size Charts and Specs: Played a crucial role in developing size charts and specifications for the collections.

• Buying and Sourcing: Collaborated with buyers to ensure the completion of the range.

• Styling and Look Book: Led the creation of seasonal look books for Miss Bennett, including ensemble creation, prop sourcing, post-production, layout design, content writing, and coordination with printers for final bulk printing (20,000 copies).

• Website Creation: Contributed to the development of the Miss Bennett website (www.miss-bennett.com), overseeing the selection of ensembles for the initial shoot, styling, and all product shots for apparel, shoes, and accessories.

These experiences have equipped me with a versatile skill set, combining creative design expertise with strategic planning and execution.