Damini Wali
Personal Stylist and Personal Shopper
I am a dedicated fashion designer with an unwavering passion for staying abreast of the latest trends in clothing, accessories, and styling. My love for exploring new horizons extends beyond fashion, as I find inspiration in the diverse tapestry of cultures through my travels.
My Experience
Successfully executed freelance projects for the LIFE brand, focusing on Life Casual and Life Denim. Developed comprehensive inspiration libraries tailored for the Autumn/Winter 2016 season, encompassing both specific and broad design elements.
Conducted in-depth research involving trend forecasting, color forecasts, theme building, and intricate print direction for the subsequent Spring/Summer 2017 season. Contributed as a Women's Wear Designer for Jabong's private labels, specifically "Miss Bennett" and "Lara Karen."
Key Achievements:
Trend Presentation: Conducted extensive online research using platforms like WGSN, fashion blogs, etc.
Fabric Sourcing: Identified and sourced appropriate prints and fabric qualities from various markets and mills.
Design Development: Created a collection of sketches and design concepts, collaborating with vendors across Mumbai, Ludhiana, Jaipur, Noida, and Delhi.
Range Presentation: Presented the entire range to the business team, contributing to the final selection for the website.
Size Charts and Specs: Played a crucial role in developing size charts and specifications for the collections.
Buying and Sourcing: Collaborated with buyers to ensure the completion of the range.
Styling and Look Book: Led the creation of seasonal look books for Miss Bennett, including ensemble creation, prop sourcing, post-production, layout design, content writing, and coordination with printers for final bulk printing (20,000 copies).
Website Creation: Contributed to the development of the Miss Bennett website (www.miss-bennett.com), overseeing the selection of ensembles for the initial shoot, styling, and all product shots for apparel, shoes, and accessories.
These experiences have equipped me with a versatile skill set, combining creative design expertise with strategic planning and execution.