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Embrace
Local Fashion

Chennai's fashion scene is deeply influenced by its rich culture, tropical climate, and modern aspirations. Here are some of the trends that define the city:


  • Ethnic Elegance: Traditional silk sarees, kurtas, and South Indian handlooms are always in vogue.

  • Fusion Fashion: Pairing traditional fabrics with contemporary cuts is a favorite among Chennaiites.

  • Minimalist Chic: Simple yet sophisticated styles dominate the workwear and casualwear segments.

  • Weather-Appropriate Clothing: Light, breathable fabrics like cotton and linen are staples for Chennai’s humid climate.

  • Statement Accessories: Chunky jewelry, temple-inspired designs, and handcrafted bags are trending.


Embrace Chennai’s unique style with help from StyleBuddy’s personal stylists.